Content Creation – Divergent Web Solutions

Voice Search SEO: Tips to Optimize Your Website

We are living in a world where we are surrounded by devices that support voice assistants and microphones that are just waiting for their trigger word to answer our most burning questions. The adoption rate with Siri, Alexa, and Google Home is rising fast; and by 2020, 50% of all searches will be carried out via voice. This means it is vital we understand all the excitement around these devices, and how we can start optimizing our content so it is being “heard” when people are searching using their voice.

Holiday Email Marketing for e-Commerce 2018

How to Optimize Your Holiday e-Commerce Email Marketing in 2018

CyberWeek and the holidays are a great opportunity to increase sales. According to the National Retail Federation, holiday sales account for 20% of all retail sales; and in November and December 2017, those sales accounted for nearly $7 billion. Specifically, holiday email marketing is a big driver of the seasonal sales boom. According to Mailcharts, email marketing is responsible for 20% of holiday sales. Cyber Monday drove $2 billion dollars in one day through mobile sales. Via email, you are reaching out to your highest engaged audience. To get a piece of this holiday pie, review the following strategies you should be using to optimize your email marketing for the holiday season.

Top 5 Branding Essentials for Your Website

The act of branding is an old concept. When first hearing the word branding, you might think of a very hot piece of metal burning a mark into stock animals, but you also might think of an icon to identify the animal’s owner. Website branding is similar; however, it’s much more in depth than just an icon. When branding your website, these are the top 5 branding items to consider:

Content Creation: Why Hire a Content Writer?

You’ve heard this before from a content writer or content specialist: “If you can think it, we can write it.” That’s true, but today, the terminology should instead be, “If you can think it, we can create it.” Website content is heading in a direction we are all interested in: less words, and more videos and images. Let’s identify the current types of content: