Content Moderation – Divergent Web Solutions

Holiday Email Marketing for e-Commerce 2018

How to Optimize Your Holiday e-Commerce Email Marketing in 2018

CyberWeek and the holidays are a great opportunity to increase sales. According to the National Retail Federation, holiday sales account for 20% of all retail sales; and in November and December 2017, those sales accounted for nearly $7 billion. Specifically, holiday email marketing is a big driver of the seasonal sales boom. According to Mailcharts, email marketing is responsible for 20% of holiday sales. Cyber Monday drove $2 billion dollars in one day through mobile sales. Via email, you are reaching out to your highest engaged audience. To get a piece of this holiday pie, review the following strategies you should be using to optimize your email marketing for the holiday season.

All About Google’s RankBrain

Image taken from https://searchengineland.com/faq-all-about-the-new-google-rankbrain-algorithm-234440

Google uses a machine-learning artificial intelligence (AI) system called “RankBrain” to help sort through its search results and find the ones deemed most relevant for particular searches. Hummingbird is the overall search algorithm, think of a car’s overall engine. The engine itself is made up of various parts, with RankBrain being one of the newest. In practice, AI is used to refer to computer systems that are designed to learn and make connections. Machine learning is a computer science that uses statistical techniques to give computer systems the ability to “learn” with data, without being explicitly programmed. In terms of RankBrain, AI and machine learning seem synonymous.

Tips on Growing Your Business: Word-of-Mouth Marketing

Like most business owners, especially small business owners, you probably spend a substantial amount of time and money on attracting customers. Consider spending more of your efforts focusing on building referrals, it may be more worthwhile and cost-effective. According to a global Nielsen survey, word-of-mouth marketing is the most trusted form of advertising, and consumers are far more likely to use a service or product recommended by a friend than just seeing an advertisement.

All About Canonical Tags

When search engines crawl many URLs for duplicate content, it causes a number of SEO problems. Having pages of identical or very similar content on your website may cause a search engine to devalue your website when determining rankings. Using canonical tags will help you control these duplicate content issues and take full advantage of SEO practices.

The Importance of Content Moderation

User generated content (UGC) is one of the most powerful marketing techniques used today. USG includes: blog or forum comments, reviews, photos, videos, and tweets. However, putting your brand’s content solely in the hands of the public can be dangerous to your reputation, consumers, and site users. None-the-less, due to their popularity and far reach, most brands have implemented USG into their marketing efforts.

Content Creation: Why Hire a Content Writer?

You’ve heard this before from a content writer or content specialist: “If you can think it, we can write it.” That’s true, but today, the terminology should instead be, “If you can think it, we can create it.” Website content is heading in a direction we are all interested in: less words, and more videos and images. Let’s identify the current types of content: