CyberWeek and the holidays are a great opportunity to increase sales. According to the National Retail Federation, holiday sales account for 20% of all retail sales; and in November and December 2017, those sales accounted for nearly $7 billion. Specifically, holiday email marketing is a big driver of the seasonal sales boom. According to Mailcharts, email marketing is responsible for 20% of holiday sales. Cyber Monday drove $2 billion dollars in one day through mobile sales. Via email, you are reaching out to your highest engaged audience. To get a piece of this holiday pie, review the following strategies you should be using to optimize your email marketing for the holiday season.