Web Trends – Divergent Web Solutions

Voice Search SEO: Tips to Optimize Your Website

We are living in a world where we are surrounded by devices that support voice assistants and microphones that are just waiting for their trigger word to answer our most burning questions. The adoption rate with Siri, Alexa, and Google Home is rising fast; and by 2020, 50% of all searches will be carried out via voice. This means it is vital we understand all the excitement around these devices, and how we can start optimizing our content so it is being “heard” when people are searching using their voice.

Tips on Growing Your Business: Word-of-Mouth Marketing

Like most business owners, especially small business owners, you probably spend a substantial amount of time and money on attracting customers. Consider spending more of your efforts focusing on building referrals, it may be more worthwhile and cost-effective. According to a global Nielsen survey, word-of-mouth marketing is the most trusted form of advertising, and consumers are far more likely to use a service or product recommended by a friend than just seeing an advertisement.

How to Increase Employee Involvement in Social Media

“Culture eats strategy for breakfast.”—Peter Drucker, Management Consultant

Social media is driving consumer interactions, it is therefore critical that companies are represented on these platforms in a relevant and productive way. For new and small businesses, growing a following and monetizing through social media investments can prove to be a slow, frustrating process unless there is a high budget for advertising. Today, the most successful brands create an authentic, deeply rooted, and dynamic brand identity using these platforms in connection with their internal social employees. In the age of social business, companies need social employees as word of mouth endorsements are 10x more powerful than traditional advertising.

Top 10 Business Intelligence Trends 2018

Trends in Business Intelligence (BI) will pivot in 2018 from record-to-report to a focus in agile analytics. Agile analytics involves principles and practices that streamline the ability to move fast and smoothly through a project by assessing core traits of key pieces like management, collaboration, documentation, change, or other specified needs of the organization. In 2018, digital marketers and entrepreneurs will see an increase of BI capturing these key insights for an almost immediate resolve and transformation of their business and online presence, bringing your website into focus.

How will your marketing strategy set you apart?

What Are Web Analytics? The Basic Skills

Web analytics may sound like another complicated network of skills you need to learn about websites, but they are essentially the steps you take to see how your website is doing in cyber space and how it’s impacting your users. The basics of web analytics include collecting data, analyzing data, writing reports, and identifying the impact. Let’s look at these now:

Top 5 Branding Essentials for Your Website

The act of branding is an old concept. When first hearing the word branding, you might think of a very hot piece of metal burning a mark into stock animals, but you also might think of an icon to identify the animal’s owner. Website branding is similar; however, it’s much more in depth than just an icon. When branding your website, these are the top 5 branding items to consider:

Graphic Designers: Artists or Designers

Are graphic designers artists or designers? Our clients ask us questions like these all the time. We like to say they are both. In graphic design, a message is illustrated so a thought is portrayed in an artistic manner. Graphic designers can form to many molds: Designers, Visual Designers, Art Production Managers, Brand Identity Developers, Interactive Designers, Creative Directors, Logo Designers, Illustrators, Image Strategists, and Web Designers. These are all titles that you can earn with or without a degree because art and design come directly from passion.