As a business owner, you want to acquire new customers, but may not know how to find them. Direct mail is direct marketing in which businesses send promotional materials to past, current and potential customers. Direct mail marketing is a perfect opportunity to get your name in the hands and minds of customers. Below are some direct mail marketing tips to generate leads and convert them into customers.
Like most business owners, especially small business owners, you probably spend a substantial amount of time and money on attracting customers. Consider spending more of your efforts focusing on building referrals, it may be more worthwhile and cost-effective. According to a global Nielsen survey, word-of-mouth marketing is the most trusted form of advertising, and consumers are far more likely to use a service or product recommended by a friend than just seeing an advertisement.
“Culture eats strategy for breakfast.”—Peter Drucker, Management Consultant
Social media is driving consumer interactions, it is therefore critical that companies are represented on these platforms in a relevant and productive way. For new and small businesses, growing a following and monetizing through social media investments can prove to be a slow, frustrating process unless there is a high budget for advertising. Today, the most successful brands create an authentic, deeply rooted, and dynamic brand identity using these platforms in connection with their internal social employees. In the age of social business, companies need social employees as word of mouth endorsements are 10x more powerful than traditional advertising.
According to research compiled by HubSpot, Facebook ad revenue grew from just under $2 billion in 2010 to $12.5 billion, with ads accounting for “more than 9% of total digital ad spending and 18.4% of global mobile digital advertising.”[1]
The platform’s success is due to its targeting capabilities. Unfortunately, Facebook ads are not necessarily beginner-friendly, and the large range of ad options make it tough for those new to business marketing to get started. To some extent, you just have to dive in and learn as you go, but have no fear, we are here to help.
Social media has obviously become one of the best ways to not only market your business, website and showcase your products and services but to also interact with current and potential customers and other industry related companies. Interacting with customers is crucial in getting people to talk about your company and to help spread word of mouth about your brand. The following tips share how newcomers to social media can learn, and how veterans can refresh themselves, about the importance of having social media presence and utilizing an infinite network.
