Category: Web Design Trend

Google Brain Data

All About Google’s RankBrain

Image taken from https://searchengineland.com/faq-all-about-the-new-google-rankbrain-algorithm-234440

Google uses a machine-learning artificial intelligence (AI) system called “RankBrain” to help sort through its search results and find the ones deemed most relevant for particular searches.  Hummingbird is the overall search algorithm, think of a car’s overall engine.  The engine itself is made up of various parts, with RankBrain being one of the newest.  In practice, AI is used to refer to computer systems that are designed to learn and make connections.  Machine learning is a computer science that uses statistical techniques to give computer systems the ability to “learn” with data, without being explicitly programmed.  In terms of RankBrain, AI and machine learning seem synonymous.

Direct Mail Marketing

As a business owner, you want to acquire new customers, but may not know how to find them.  Direct mail is direct marketing in which businesses send promotional materials to past, current and potential customers.  Direct mail marketing is a perfect opportunity to get your name in the hands and minds of customers.  Below are some direct mail marketing tips to generate leads and convert them into customers.

Top 5 Branding Essentials for Your Website

The act of branding is an old concept. When first hearing the word branding, you might think of a very hot piece of metal burning a mark into stock animals, but you also might think of an icon to identify the animal’s owner. Website branding is similar; however, it’s much more in depth than just an icon. When branding your website, these are the top 5 branding items to consider:

Graphic Designers: Artists or Designers

Are graphic designers artists or designers? Our clients ask us questions like these all the time. We like to say they are both. In graphic design, a message is illustrated so a thought is portrayed in an artistic manner. Graphic designers can form to many molds: Designers, Visual Designers, Art Production Managers, Brand Identity Developers, Interactive Designers, Creative Directors, Logo Designers, Illustrators, Image Strategists, and Web Designers. These are all titles that you can earn with or without a degree because art and design come directly from passion.