Category: Digital Marketing

How to Optimize Your Holiday e-Commerce Email Marketing in 2018

Holiday Email Marketing for e-Commerce 2018

CyberWeek and the holidays are a great opportunity to increase sales. According to the National Retail Federation, holiday sales account for 20% of all retail sales; and in November and December 2017, those sales accounted for nearly $7 billion. Specifically, holiday email marketing is a big driver of the seasonal sales boom. According to Mailcharts, email marketing is responsible for 20% of holiday sales. Cyber Monday drove $2 billion dollars in one day through mobile sales. Via email, you are reaching out to your highest engaged audience. To get a piece of this holiday pie, review the following strategies you should be using to optimize your email marketing for the holiday season. 

All About Canonical Tags

When search engines crawl many URLs for duplicate content, it causes a number of SEO problems. Having pages of identical or very similar content on your website may cause a search engine to devalue your website when determining rankings. Using canonical tags will help you control these duplicate content issues and take full advantage of SEO practices.

How to Create a Successful Facebook Ad

According to research compiled by HubSpot, Facebook ad revenue grew from just under $2 billion in 2010 to $12.5 billion, with ads accounting for “more than 9% of total digital ad spending and 18.4% of global mobile digital advertising.”[1]

The platform’s success is due to its targeting capabilities. Unfortunately, Facebook ads are not necessarily beginner-friendly, and the large range of ad options make it tough for those new to business marketing to get started. To some extent, you just have to dive in and learn as you go, but have no fear, we are here to help.