Category: Web Design

Heading Tags: Improve Your Search Engine Rankings

Text without headings is difficult to read.  Headings and subheadings are the most important anchor points that people use to determine a text’s topic.  Headings are pieces of HTML code that allow you to make certain words stand out on a page and scan for the sections you want to read.  A header also helps tell search engines what your page is about, as well as when used in conjunction with page title, metadescriptions, keywords, and keyword-targeted content.  So, how do you properly use heading tags for your site? 

How to Conduct a System Testing Plan

A system test planning is the first thing that should happen in software testing.  System test plans outline the process of testing the functionality of software and systems as well as describes the approach, objectives, resources, schedule, and scope of a software testing effort.  It identifies the items to be and not to be tested, who will do the testing, the test approach to follow, the pass/fail criteria, training needs for team, etc.  Use a test plan to eliminate bugs and other errors in your software before it becomes available online and/or to customers.  [1]

Follow these steps to create a system test plan.

Top 10 Business Intelligence Trends 2018

Trends in Business Intelligence (BI) will pivot in 2018 from record-to-report to a focus in agile analytics.  Agile analytics involves principles and practices that streamline the ability to move fast and smoothly through a project by assessing core traits of key pieces like management, collaboration, documentation, change, or other specified needs of the organization.  In 2018, digital marketers and entrepreneurs will see an increase of BI capturing these key insights for an almost immediate resolve and transformation of their business and online presence, bringing your website into focus.

How will your marketing strategy set you apart?

How to Create a Successful Facebook Ad

According to research compiled by HubSpot, Facebook ad revenue grew from just under $2 billion in 2010 to $12.5 billion, with ads accounting for “more than 9% of total digital ad spending and 18.4% of global mobile digital advertising.”[1]

The platform’s success is due to its targeting capabilities. Unfortunately, Facebook ads are not necessarily beginner-friendly, and the large range of ad options make it tough for those new to business marketing to get started. To some extent, you just have to dive in and learn as you go, but have no fear, we are here to help.

Web Design Trends

Businesses working to establish and expand their digital identity and brand see increased competition for consumer attention online. For those who are not web designers, it is virtually impossible to stay current on all the technological advances, trends, and new options emerging almost every day. Here are the most up and coming website design trends to keep your website user-friendly on any device:

Top 5 Branding Essentials for Your Website

The act of branding is an old concept. When first hearing the word branding, you might think of a very hot piece of metal burning a mark into stock animals, but you also might think of an icon to identify the animal’s owner. Website branding is similar; however, it’s much more in depth than just an icon. When branding your website, these are the top 5 branding items to consider:

Graphic Designers: Artists or Designers

Are graphic designers artists or designers? Our clients ask us questions like these all the time. We like to say they are both. In graphic design, a message is illustrated so a thought is portrayed in an artistic manner. Graphic designers can form to many molds: Designers, Visual Designers, Art Production Managers, Brand Identity Developers, Interactive Designers, Creative Directors, Logo Designers, Illustrators, Image Strategists, and Web Designers. These are all titles that you can earn with or without a degree because art and design come directly from passion.