SEO Ranking – Divergent Web Solutions

Voice Search SEO: Tips to Optimize Your Website

We are living in a world where we are surrounded by devices that support voice assistants and microphones that are just waiting for their trigger word to answer our most burning questions. The adoption rate with Siri, Alexa, and Google Home is rising fast; and by 2020, 50% of all searches will be carried out via voice. This means it is vital we understand all the excitement around these devices, and how we can start optimizing our content so it is being “heard” when people are searching using their voice.

Metadata: What is it?

Metadata describes provides information about a certain item’s content. These are some characteristic metadata elements: [1]

· Title and description,

· Tags and categories,

· Who created and when,

· Who last modified and when,

· Who can access or update.

There are several different kinds of metadata.

All About Google’s RankBrain

Image taken from https://searchengineland.com/faq-all-about-the-new-google-rankbrain-algorithm-234440

Google uses a machine-learning artificial intelligence (AI) system called “RankBrain” to help sort through its search results and find the ones deemed most relevant for particular searches. Hummingbird is the overall search algorithm, think of a car’s overall engine. The engine itself is made up of various parts, with RankBrain being one of the newest. In practice, AI is used to refer to computer systems that are designed to learn and make connections. Machine learning is a computer science that uses statistical techniques to give computer systems the ability to “learn” with data, without being explicitly programmed. In terms of RankBrain, AI and machine learning seem synonymous.

Heading Tags: Improve Your Search Engine Rankings

Text without headings is difficult to read. Headings and subheadings are the most important anchor points that people use to determine a text’s topic. Headings are pieces of HTML code that allow you to make certain words stand out on a page and scan for the sections you want to read. A header also helps tell search engines what your page is about, as well as when used in conjunction with page title, metadescriptions, keywords, and keyword-targeted content. So, how do you properly use heading tags for your site?

How to Conduct a System Testing Plan

A system test planning is the first thing that should happen in software testing. System test plans outline the process of testing the functionality of software and systems as well as describes the approach, objectives, resources, schedule, and scope of a software testing effort. It identifies the items to be and not to be tested, who will do the testing, the test approach to follow, the pass/fail criteria, training needs for team, etc. Use a test plan to eliminate bugs and other errors in your software before it becomes available online and/or to customers. [1]

Follow these steps to create a system test plan.

Content Creation: Why Hire a Content Writer?

You’ve heard this before from a content writer or content specialist: “If you can think it, we can write it.” That’s true, but today, the terminology should instead be, “If you can think it, we can create it.” Website content is heading in a direction we are all interested in: less words, and more videos and images. Let’s identify the current types of content: