Tag: web trends

computer and tablet

Heading Tags: Improve Your Search Engine Rankings

Text without headings is difficult to read.  Headings and subheadings are the most important anchor points that people use to determine a text’s topic.  Headings are pieces of HTML code that allow you to make certain words stand out on a page and scan for the sections you want to read.  A header also helps tell search engines what your page is about, as well as when used in conjunction with page title, metadescriptions, keywords, and keyword-targeted content.  So, how do you properly use heading tags for your site? 

whisper

Tips on Growing Your Business: Word-of-Mouth Marketing

Like most business owners, especially small business owners, you probably spend a substantial amount of time and money on attracting customers.  Consider spending more of your efforts focusing on building referrals, it may be more worthwhile and cost-effective.  According to a global Nielsen survey, word-of-mouth marketing is the most trusted form of advertising, and consumers are far more likely to use a service or product recommended by a friend than just seeing an advertisement. 

social icons

How to Increase Employee Involvement in Social Media

“Culture eats strategy for breakfast.”—Peter Drucker, Management Consultant

Social media is driving consumer interactions, it is therefore critical that companies are represented on these platforms in a relevant and productive way.  For new and small businesses, growing a following and monetizing through social media investments can prove to be a slow, frustrating process unless there is a high budget for advertising.  Today, the most successful brands create an authentic, deeply rooted, and dynamic brand identity using these platforms in connection with their internal social employees.  In the age of social business, companies need social employees as word of mouth endorsements are 10x more powerful than traditional advertising.

images_blogs_DWS-BI-Trends

Top 10 Business Intelligence Trends 2018

Trends in Business Intelligence (BI) will pivot in 2018 from record-to-report to a focus in agile analytics.  Agile analytics involves principles and practices that streamline the ability to move fast and smoothly through a project by assessing core traits of key pieces like management, collaboration, documentation, change, or other specified needs of the organization.  In 2018, digital marketers and entrepreneurs will see an increase of BI capturing these key insights for an almost immediate resolve and transformation of their business and online presence, bringing your website into focus.

How will your marketing strategy set you apart?

Site Marketing: Who Are My Marketers?

Websites are at the core of business enterprises, encompassing each model and core value in one singular cell. Most web designers believe that after building the website, customers, visitors, and advertisers will appear automatically. However, adding a marketing team is crucial to the success of company websites. Clients need to know that your company has a web presence so they can interact with the site and get to know your company. So, where should you start? Begin by identifying and developing a site and company marketing team that will support your endeavors.