As a business owner, you want to acquire new customers, but may not know how to find them. Direct mail is direct marketing in which businesses send promotional materials to past, current and potential customers. Direct mail marketing is a perfect opportunity to get your name in the hands and minds of customers. Below are some direct mail marketing tips to generate leads and convert them into customers.
Like most business owners, especially small business owners, you probably spend a substantial amount of time and money on attracting customers. Consider spending more of your efforts focusing on building referrals, it may be more worthwhile and cost-effective. According to a global Nielsen survey, word-of-mouth marketing is the most trusted form of advertising, and consumers are far more likely to use a service or product recommended by a friend than just seeing an advertisement.
“Culture eats strategy for breakfast.”—Peter Drucker, Management Consultant
Social media is driving consumer interactions, it is therefore critical that companies are represented on these platforms in a relevant and productive way. For new and small businesses, growing a following and monetizing through social media investments can prove to be a slow, frustrating process unless there is a high budget for advertising. Today, the most successful brands create an authentic, deeply rooted, and dynamic brand identity using these platforms in connection with their internal social employees. In the age of social business, companies need social employees as word of mouth endorsements are 10x more powerful than traditional advertising.
Websites are at the core of business enterprises, encompassing each model and core value in one singular cell. Most web designers believe that after building the website, customers, visitors, and advertisers will appear automatically. However, adding a marketing team is crucial to the success of company websites. Clients need to know that your company has a web presence so they can interact with the site and get to know your company. So, where should you start? Begin by identifying and developing a site and company marketing team that will support your endeavors.