“Culture eats strategy for breakfast.”—Peter Drucker, Management Consultant
Social media is driving consumer interactions, it is therefore critical that companies are represented on these platforms in a relevant and productive way. For new and small businesses, growing a following and monetizing through social media investments can prove to be a slow, frustrating process unless there is a high budget for advertising. Today, the most successful brands create an authentic, deeply rooted, and dynamic brand identity using these platforms in connection with their internal social employees. In the age of social business, companies need social employees as word of mouth endorsements are 10x more powerful than traditional advertising.