The Importance of Content Moderation

 

User generated content (UGC) is one of the most powerful marketing techniques used today. USG includes: blog or forum comments, reviews, photos, videos, and tweets. However, putting your brand’s content solely in the hands of the public can be dangerous to your reputation, consumers, and site users. None-the-less, due to their popularity and far reach, most brands have implemented USG into their marketing efforts.