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Duplicate Content versus Plagiarism: What to Do About It

It is a common misconception that plagiarism and duplicate content are one in the same: the act of copying someone else’s work or borrowing their ideas. Plagiarism is the stealing (or misuse) and publication of another person’s language or ideas and the depiction of them as one’s own work.[1] Plagiarism is a serious ethical offense—it is academic dishonesty and a breach of journalistic ethics. Duplicate content, however, refers to several websites that have the same, or very similar, content. Why does this matter? Duplicate content can affect your SEO ranking. Search engines aim to give users the best search results, and when the exact same content appears in multiple places, search engines give less consideration to websites that have duplicate information.

All About Canonical Tags

When search engines crawl many URLs for duplicate content, it causes a number of SEO problems. Having pages of identical or very similar content on your website may cause a search engine to devalue your website when determining rankings. Using canonical tags will help you control these duplicate content issues and take full advantage of SEO practices.

The Importance of Content Moderation

 

User generated content (UGC) is one of the most powerful marketing techniques used today. USG includes: blog or forum comments, reviews, photos, videos, and tweets. However, putting your brand’s content solely in the hands of the public can be dangerous to your reputation, consumers, and site users. None-the-less, due to their popularity and far reach, most brands have implemented USG into their marketing efforts.

How to Create a Successful Facebook Ad

According to research compiled by HubSpot, Facebook ad revenue grew from just under $2 billion in 2010 to $12.5 billion, with ads accounting for “more than 9% of total digital ad spending and 18.4% of global mobile digital advertising.”[1]

The platform’s success is due to its targeting capabilities. Unfortunately, Facebook ads are not necessarily beginner-friendly, and the large range of ad options make it tough for those new to business marketing to get started. To some extent, you just have to dive in and learn as you go, but have no fear, we are here to help.

Web Design Trends

Businesses working to establish and expand their digital identity and brand see increased competition for consumer attention online. For those who are not web designers, it is virtually impossible to stay current on all the technological advances, trends, and new options emerging almost every day. Here are the most up and coming website design trends to keep your website user-friendly on any device:

How to Spark a Social Media Marketing Campaign

Social media has obviously become one of the best ways to not only market your business, website and showcase your products and services but to also interact with current and potential customers and other industry related companies. Interacting with customers is crucial in getting people to talk about your company and to help spread word of mouth about your brand. The following tips share how newcomers to social media can learn, and how veterans can refresh themselves, about the importance of having social media presence and utilizing an infinite network.

What Are Web Analytics? The Basic Skills

Web analytics may sound like another complicated network of skills you need to learn about websites, but they are essentially the steps you take to see how your website is doing in cyber space and how it’s impacting your users. The basics of web analytics include collecting data, analyzing data, writing reports, and identifying the impact. Let’s look at these now:

Top 5 Branding Essentials for Your Website

The act of branding is an old concept. When first hearing the word branding, you might think of a very hot piece of metal burning a mark into stock animals, but you also might think of an icon to identify the animal’s owner. Website branding is similar; however, it’s much more in depth than just an icon. When branding your website, these are the top 5 branding items to consider:

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Graphic Designers: Artists or Designers

Are graphic designers artists or designers? Our clients ask us questions like these all the time. We like to say they are both. In graphic design, a message is illustrated so a thought is portrayed in an artistic manner. Graphic designers can form to many molds: Designers, Visual Designers, Art Production Managers, Brand Identity Developers, Interactive Designers, Creative Directors, Logo Designers, Illustrators, Image Strategists, and Web Designers. These are all titles that you can earn with or without a degree because art and design come directly from passion.