We are living in a world where we are surrounded by devices that support voice assistants and microphones that are just waiting for their trigger word to answer our most...
Read MoreMetadata: What is it?
Metadata describes provides information about a certain item's content. These are some characteristic metadata elements: [1] · Title and description, · Tags and categories, · Who created and when, · ...
Read MoreHow to Optimize Your Holiday e-Commerce Email Marketing in 2018
CyberWeek and the holidays are a great opportunity to increase sales. According to the National Retail Federation, holiday sales account for 20% of all retail sales; and in November and...
Read MoreAll About Google’s RankBrain
Image taken from https://searchengineland.com/faq-all-about-the-new-google-rankbrain-algorithm-234440 Google uses a machine-learning artificial intelligence (AI) system called “RankBrain” to help sort through its search results and find the ones deemed most relevant for particular...
Read MoreDirect Mail Marketing
As a business owner, you want to acquire new customers, but may not know how to find them. Direct mail is direct marketing in which businesses send promotional materials to...
Read MoreHeading Tags: Improve Your Search Engine Rankings
Text without headings is difficult to read. Headings and subheadings are the most important anchor points that people use to determine a text’s topic. Headings are pieces of HTML code...
Read MoreTips on Growing Your Business: Word-of-Mouth Marketing
Like most business owners, especially small business owners, you probably spend a substantial amount of time and money on attracting customers. Consider spending more of your efforts focusing on building...
Read MoreHow to Conduct a System Testing Plan
A system test planning is the first thing that should happen in software testing. System test plans outline the process of testing the functionality of software and systems as well...
Read MoreHow to Increase Employee Involvement in Social Media
“Culture eats strategy for breakfast.”—Peter Drucker, Management Consultant Social media is driving consumer interactions, it is therefore critical that companies are represented on these platforms in a relevant and productive...
Read MoreTop 10 Business Intelligence Trends 2018
Trends in Business Intelligence (BI) will pivot in 2018 from record-to-report to a focus in agile analytics. Agile analytics involves principles and practices that streamline the ability to move fast...
Read MoreDuplicate Content versus Plagiarism: What to Do About It
It is a common misconception that plagiarism and duplicate content are one in the same: the act of copying someone else’s work or borrowing their ideas. Plagiarism is the stealing...
Read MoreAll About Canonical Tags
When search engines crawl many URLs for duplicate content, it causes a number of SEO problems. Having pages of identical or very similar content on your website may cause a...
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